They can also be used to make a big impact in your shop or place of business as a great addition to your point of sale material. Getting the right design and information on your banner stand is so important when it comes to generating an impact. One way of ensuring your Roll Up Banner will make an impact is by getting the design right. A banner stand should be treated like any other part of your marketing strategy. It should be given the same attention as a newspaper advert, a promotional leaflet or an advert that will be placed on TV or radio.